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UX design, or user experience design, is the process of creating products and experiences that help users get done what they’ve come to do—as efficiently and effectively as possible.

But what is user experience? In short, the user experience is how users feel as they engage with your product. This concept applies to physical objects and daily experiences, like using a coffee maker or buying a car at a dealership; but it also applies to the digital side of life—think about the last time you transferred money using a banking app, purchased something online, or even played a game on your phone.

How each of these apps or websites are designed, combined with your needs and goals as you engage with them, create the user experience. Sometimes it’s a really great experience; sometimes, not so much.

UX design is the process of understanding and empathizing with the actual needs and goals of your users, diving into that user experience, locating the problems (often called “pain points”), and finding solutions that result in a better user experience.

Good UX design often flies just under your radar—unless it’s just a really outstanding experience, if the UX is good, you don’t notice it. Things are just working the way they’re supposed to. But bad UX? You’ll spot it every time, and chances are that you won’t be very interested in repeating your experience with that product.