The rules around cosmetic dental advertising changed in September 2025 — and dental practices promoting veneers, whitening, clear aligners or injectables need to make sure their online marketing has kept up.
Key changes include:
✅ Practitioner details must be clearly identified
✅ Clinical testimonials and influencer testimonials are restricted
✅ Images must be genuine and unedited, with appropriate patient-result disclaimers
✅ Advertising directed at people under 18 is prohibited
✅ A mandatory 7-day cooling-off period applies before certain cosmetic procedures
For dental practices, this doesn't mean cosmetic dentistry marketing has to stop. It means the strategy needs to shift toward clear patient education, practitioner credentials, treatment-specific content and transparent information.
Patients are searching for answers to questions like:
🔎 How much do veneers cost?
🔎 Is professional whitening worth it?
🔎 How long do veneers last?
🔎 What does Invisalign treatment involve?
🔎 What payment options are available?
A strong digital marketing strategy can answer these questions while helping your practice build trust, visibility and more qualified enquiries.
At Clickpilot, we build dental marketing campaigns with compliance in mind — focusing on useful content, local SEO and genuine patient education rather than relying on risky testimonials or before-and-after claims.
📩 Want to improve your dental practice's online visibility while keeping your cosmetic advertising strategy compliant? Get in touch with Clickpilot.